Lesson Plan for Senior Secondary 3 - Marketing - Meaning And Reasons For International Marketing Iv

## Lesson Plan: Meaning and Causes for International Marketing ### Subject: Marketing ### Grade Level: Senior Secondary 3 ### Duration: 1 hour --- ### Objectives: By the end of the lesson, students will be able to: 1. Define international marketing. 2. Explain the key reasons why firms engage in international marketing. 3. Identify several factors that drive companies to market their products or services internationally. --- ### Materials Needed: - Whiteboard and markers - Projector and computer for a PowerPoint presentation - Handouts with key definitions and points - Case studies or real-world examples of international marketing - Worksheets for group activities - Internet access (optional) --- ### Lesson Outline: #### 1. Introduction (10 minutes) - **Attention Getter:** Begin with a short video or engaging story about a well-known international brand (like Coca-Cola or Apple) and its global marketing journey. - **Objective Overview:** Briefly explain what will be covered in the lesson. Mention that this lesson will explore what international marketing means and why businesses might choose to engage in it. #### 2. Lecture: Definition and Concepts (15 minutes) - **PowerPoint Presentation:** - Slide 1: Define International Marketing. - “International marketing involves a firm’s marketing activities that are directed at consumers, clients, or other businesses in different countries.” - Slide 2: Comparison with Domestic Marketing. - Highlight key differences between domestic and international marketing. - Slide 3: Elements of International Marketing. - Market research, entry strategies, international marketing mix, cultural considerations. #### 3. Reasons for International Marketing (20 minutes) - **Group Discussion:** - Divide class into small groups and provide handouts with prompts/questions about why companies might go international. - Example prompts: Market expansion, diversification of risks, economies of scale. - **Classroom Activity:** - Each group presents their findings. - Summarize and fill in gaps with a follow-up PowerPoint presentation. - Slide 4: Market Expansion. - Slide 5: Diversification. - Slide 6: Economies of Scale. - Slide 7: Innovation and Research. - Slide 8: Competitive Advantage. - Slide 9: Access to new talent and resources. - Slide 10: Government Policies and Incentives. #### 4. Case Studies and Real-world Examples (10 minutes) - **Interactive Analysis:** - Provide students with brief case studies of companies that have successfully engaged in international marketing. - Discuss key elements that led to their success. #### 5. Conclusion and Q&A (5 minutes) - **Recap:** Briefly go over the main points discussed in the lesson. - **Questions:** Open the floor for any questions or clarification from the students. - **Assignment:** Ask students to write a short essay on a company of their choice that engages in international marketing and the reasons behind their international strategy. --- ### Homework: - **Essay Assignment:** “Choose a company that engages in international marketing. Discuss the reasons behind its decision to go international and analyze how it has managed its international marketing strategy.” --- ### Assessment: - Participation in group discussions and activities. - Accuracy and depth of the essay assignment. - Engagement and comprehension as observed during Q&A sessions. --- ### Additional Notes: - Provide students with additional resources, such as articles or websites, for further reading on international marketing. - Consider inviting a guest speaker with experience in international marketing to provide real-world insights in a future lesson. --- This structured approach ensures that students have a well-rounded understanding of the meaning and reasons behind international marketing, preparing them for further study or professional endeavors in the field.